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SEO & PROPOSAL WRITING TRAINING

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About The Course

Build high-impact digital marketing and business communication skills with our SEO and Proposal Writing Training & Internship program. Designed for beginners and aspiring professionals, this program focuses on search engine optimization, content strategy, and persuasive proposal writing used in real-world client acquisition, freelancing, and corporate environments.

Key points

  • How search engines work and rank content
  • Writing SEO-optimized content that converts
  • Auditing websites and fixing SEO issues
  • Creating professional proposals for clients
  • Structuring persuasive business documents
  • Applying SEO and writing skills to real projects

Lessons of the Course

MODULE 1: SEARCH ENGINEERING & SEMANTIC AUTHORITY
 
✓
Technical SEO & The AI-First Web
  • Optimizing for SGE (Search Generative Experience) and zero-click searches
  • Topics: Core Web Vitals, Schema Markup, Site Architecture
  • Project: Perform a technical health check on a legacy website and fix indexing bottlenecks
✓
Semantic Intent & Entity Research
  • Moving from keywords to topic clusters and understanding entity relationships
  • Tools: Ahrefs, Semrush, AnswerThePublic
  • Project: Create a topical authority map for an industry like SaaS or E-commerce
✓
AI-Assisted Content Strategy
  • Using LLMs for programmatic SEO and scalable content creation while maintaining quality
  • Deliverable: A fully optimized, search-ready pillar page targeting high-intent keywords
MODULE 2: THE ART OF THE WINNING PROPOSAL
 
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Analyzing the RFP (Request for Proposal)
  • Learning to read between the lines and identify the client's true pain point vs stated need
  • Framework: Crafting an executive summary that sells within the first 30 seconds
  • Project: Break down a real-world RFP and build a win-theme strategy
✓
Persuasive Writing & Value Quantization
  • Shifting from generic services to measurable business outcomes (e.g., revenue impact)
  • Topics: Pricing psychology, tiered packages, ROI forecasting
  • Tools: PandaDoc, BetterProposals, Claude (for tone polishing)
✓
The Technical-to-Tactical Bridge
  • Visualizing SEO audits within proposals to create urgency and clarity
  • Deliverable: A high-ticket SEO proposal (valued at $5k+/month) ready for client presentation
MODULE 3: STRATEGIC LEAD GEN & PORTFOLIO DELIVERY
 
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Data-Driven Lead Generation
  • Identifying "Performance Gaps" at scale using SEO tools to find high-revenue businesses with critical technical flaws
  • Focus: Prospecting psychology—finding the "Low Hanging Fruit"
  • Project: Build a qualified lead list of 10 target businesses with documented technical and semantic SEO vulnerabilities
✓
High-Stakes Pitching & Objection Handling
  • Transforming an audit into a compelling story for non-technical CEOs and stakeholders
  • Activity: "The Hot Seat"—Simulated pitch sessions focused on handling objections around budget and timelines
  • Deliverable: A customized pitch deck bridging technical audits with business ROI
✓
Performance Reporting & Retention Strategy
  • The "Proof of Value" phase using Looker Studio and GA4 for transparent, automated reporting
  • Topics: Customer Retention Cost (CRC) and upsell strategies for Phase 2 (Content/Backlinks) after Phase 1 (Technical)
✓
Capstone Project: The Client Acquisition Loop
  • Final Assessment: Identify a high-potential lead, perform a deep-dive audit, draft a high-ticket proposal, and present the full strategy to a technical panel
  • Goal: A signed-ready contract and a production-grade portfolio piece
TOOLS & SKILLS SUMMARY
 
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Tools & Skills Summary
Category Tools
Search (SEO) Google Search Console, Ahrefs, Screaming Frog
Proposal Tech PandaDoc, BetterProposals, Proposify
AI Writing Claude 3.5 Sonnet (for tone), ChatGPT, Jasper
Analytics Looker Studio, GA4, Hotjar
Client CRM HubSpot, Pipedrive, Notion

What Our Students Say

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Learning MERN Stack at Excendra was transformative. Practical projects, clear explanations, and industry-focused mentorship helped me develop strong full-stack skills and confidence to build professional applications.
Mehran Muzaffar Software Developer COMTECH GROUP
intern
I completed Full Stack Development training at Excendra. Practical projects and clear teaching built my skills and confidence. With their support, I secured a job soon after the course and recommend Excendra for tech career.
Hurain Javaid Software Engineer Sun-Net Inc.
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Instructor

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Fred Adams

Senior Software & Enterprise Architect

This course includes:

  • 54 Hours of Learn-Anywhere Videos
  • Live & Recorded Access
  • Real-World Projects
  • Certified Learning Achievement

₹2999

₹6000
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SEO INTERNSHIP

SEO & Proposal Writing Training teaches you to optimize websites for search engines and craft compelling proposals to win clients and projects.

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