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DIGITAL MARKETING & SEO TRAINING

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About The Course

A practical digital marketing and SEO training and internship program designed to help you build real-world marketing skills. Learn how to drive traffic, rank websites on search engines, run performance-driven campaigns, and grow brands using modern digital marketing strategies and tools.

Key points

  • Perform keyword research and competitor analysis
  • Create and execute content marketing strategies
  • Track traffic, rankings, and conversions using analytics
  • Work on real campaigns and optimization tasks
  • Hands-on experience in SEO and digital marketing
  • Understand digital marketing funnels and growth strategies

Lessons of the Course

MODULE 1: SEARCH ENGINEERING & TECHNICAL SEO

 

✓

The Business Python Environment

  • Functional programming for business logic (Tax calcs, ROI modeling)
  • Tooling: Python 3.10+, Jupyter Labs, VS Code
  • Project: Build an Automated Expense Auditor that flags anomalies in CSV / Excel exports

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High-Performance Data Wrangling

  • Pandas & Polars: Handling million-row datasets without crashing
  • SQL Integration: Connecting Python to Snowflake / BigQuery / PostgreSQL
  • Library: pandas, polars, sqlalchemy
  • Project: A Cross-Channel Marketing Attribution tool merging Google Ads and Shopify data

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The Art of "Business Cleaning"

  • Handling missing financial data, currency conversion, and fuzzy string matching (company name variations)
  • Library: RapidFuzz, Arrow (for timezones)
  • Deliverable: A cleaned, warehouse-ready "Single Source of Truth" dataset
MODULE 2: PERFORMANCE MARKETING & PAID MEDIA
 
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Search Engine Marketing (SEM)
  • Google Ads: Auction mechanics, Quality Score optimization, and Bidding strategies (tCPA / tROAS)
  • Project: Structure a Search Campaign from scratch, including ad copy and negative keyword lists
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Paid Social & Visual Storytelling
  • Meta (IG / FB) & TikTok Ads: The "Hook-Body-CTA" framework
  • Focus: Creative testing (UGC vs. Motion Graphics) and Advantage+ Shopping campaigns
  • Project: Set up a Multi-Stage Retargeting Funnel that follows a user from "Interest" to "Purchase"
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Media Buying Math
  • Calculating CAC (Customer Acquisition Cost), LTV (Lifetime Value), and Break-even ROAS
  • Tool: Custom Google Sheets Budget Forecaster
MODULE 3: CONVERSION RATE OPTIMIZATION (CRO) & AUTOMATION
 
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The Psychology of the Click
  • Landing page architecture: Hero sections, Social Proof, and Friction reduction
  • Tools: Hotjar (Heatmaps), Unbounce / Elementor
  • Project: Run an A/B Test on a landing page to improve "Click-to-Lead" rates by 15%
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Retention & Email Engineering
  • Setting up "Abandoned Cart" flows and Lead Nurturing sequences
  • Tools: Klaviyo, Mailchimp, or HubSpot
  • Project: Build an Automated Drip Campaign with dynamic tags for personalization
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Growth Hacking & Viral Loops
  • Referral programs and low-cost acquisition tactics
TOOLS & SKILLS SUMMARY

 

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Tools & Skills Summary

CategoryTools
Search (SEO)Google Search Console, Ahrefs, Semrush, Screaming Frog
Paid MediaGoogle Ads Manager, Meta Business Suite, TikTok Ads
Data & AnalyticsGA4, Google Tag Manager, Looker Studio, Excel / SQL
Content & AIChatGPT (Advanced Data Analysis), Canva, Midjourney
CRO & RetentionHotjar, Optimizely, Klaviyo, HubSpot

What Our Students Say

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Learning MERN Stack at Excendra was transformative. Practical projects, clear explanations, and industry-focused mentorship helped me develop strong full-stack skills and confidence to build professional applications.
Mehran Muzaffar Software Developer COMTECH GROUP
intern
I completed Full Stack Development training at Excendra. Practical projects and clear teaching built my skills and confidence. With their support, I secured a job soon after the course and recommend Excendra for tech career.
Hurain Javaid Software Engineer Sun-Net Inc.
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Instructor

teacher

Fred Adams

Senior Software & Enterprise Architect

This course includes:

  • 54 Hours of Learn-Anywhere Videos
  • Live & Recorded Access
  • Real-World Projects
  • Certified Learning Achievement

₹2999

₹6000
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DIGITAL MARKETING INTERNSHIP

Digital Marketing & SEO Training teaches you how to grow online visibility, drive traffic, and rank websites using modern marketing and search optimization strategies.

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