Digital Marketing & SEO Training and Internship

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About The Course

A practical digital marketing and SEO training and internship program designed to help you build real-world marketing skills. Learn how to drive traffic, rank websites on search engines, run performance-driven campaigns, and grow brands using modern digital marketing strategies and tools.

Key points

Lessons of the Course

MODULE 1: DIGITAL MARKETING FOUNDATIONS
 
Digital Marketing & Online Business Basics
Learning Outcomes:
Understand the digital marketing ecosystem, marketing channels, and how businesses grow online.
Digital Marketing Fundamentals
  • What is Digital Marketing
    • What is Digital Marketing
    • Digital Marketing Channels (SEO, Social Media, PPC, Email)

    • Customer Journey & Marketing Funnel

    • Tools: Google Workspace, Marketing Tools

    Project: Create a digital marketing strategy for a local business.


    Website & Marketing Platforms

    • Introduction to Websites & CMS

    • Website structure and user experience (UX)

    • Landing pages and conversion optimization

    • Platforms: WordPress, Wix, Shopify

    Project: Build and optimize a marketing landing page.

Research Methods & User Personas
Wireframing Basics & Design Tools
Prototyping: From Low-Fidelity to High-Fidelity
Usability Testing & Gathering Feedback
Case Study Project & Final Presentation

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Instructor

Teacher

Fred Adams

Senior Software & Enterprise Architect

This course includes:

$150.00

$450.00